What does everyone think of rapper J.Cole?

I'm a big fan of his, he is reawakening true Hip Hop for me. Like many other cats in the game such as Omen, Kendrick Lamar, Big K.R.I.T... But out of all of them J.Cole is fast becoming my favourite rapper right now, there is something about his music that just gets to me. I think everyone can relate to his music, he is very lyrical. But what I want to know from you is why do you like him IF you do that is....